Ernesto “Che” Guevara died 40 years ago today. This article gives a good recap of his role in Cuba’s revolution and how his legacy is to be a t-shirt design for college kids. From the article …
Posters of the long-haired Guevara wearing a soldier’s beret with a single star turned the revolutionary outlaw into an international folk hero and symbol of rebellion.
The image, based on a picture taken by Cuban photographer Alberto Korda, has been massively reproduced on T-shirts, mugs, baseball caps, Swatch watches, bikinis and other products of the capitalist consumer society he fought against.
When your communist legacy is used to sell bikinis and baseball hats, I think you might have lost the war … just a thought.
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