Launch Prep

It’s been a busy two weeks for me. International travel is old hat, so preparing for the almost-last-minute trip to Germany was no big deal.

The two product launches … those are new.

While in Germany, I’ll be pushing two new products I’ve been pseudo-managing for several months. One is being test marketed, the other is a full-blown new product announcement.

That full-blown product launch has been fun. I’ve helped see this thing from ideas & whiteboard drawings to prototypes to an actual introduction at a trade show. Lots of people at my company have worked on this, and it’s nice to help get their work into the market.

Most of what I work on is just a small part of another product, hidden under plastic and aluminum and a logo that isn’t on my business card. This is our idea … something more unique. It’s what engineers want to do, even if they have long since moved to marketing.

This has eaten part of my brain, put me away from my wife for a week (not to mention several late departures from work) and forced me to put other items on the back-burner. But it’s going to be worth it in the long run.


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