This site is brilliant … http://www.wakeyz.com/ … Wakey’z Drugmall is a fake site full of overly caffeinated products. The goal is to draw you into the Sleep Number Bed website, so you can get better sleep rather than stay awake using stimulants.
Some of my favorite products:
- Night Owls – caffeinated barbecued owl wings
- Cheetah Steaks – steaks marinated with caffeine
- Defibrill-ade – energy drink
- Adrenalens – adrenaline infused sailine solution
Also be sure to read the disclaimers … one of the side effects is “regret” 🙂
As a viral marketing tool, it’s utterly brilliant. Yes, I am perpetuating it, even though I do not use the bed as a product or am getting paid to endorse the product.
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